Benefits of a Blog on Your Website

11/2/2017 |

When a customer is interested in your products or services, how can they further indulge in your company? Your website is the number one information location for your customers. Your website connects to your social media, business cards, flyers, and all other advertising resources. Creating a blog for your website is a huge step into connecting with your customer via media. Here are just a few of the ways your blog can benefit your business on a whole new level.

  1. Customers can stay up-to-date with products and services

With products or services changing throughout the year, whether it is due to seasons changing or new market demands, it’s hard to let customers know about what’s new about your company. With a website blog, you can easily inform readers of your newest products being sold, current sales and newest seasonal services you can provide customers. Bringing out a festive menu for the holiday season? Write a blog post with your newest appetizers and dishes to get customers running to your door.

  1. Connect all of your customers, wherever they may be connected

Customers find your business through countless advertising locations; Facebook, Instagram, LinkedIn and Twitter are a fraction of the examples of what your business could use to get customers via social media. Creating different posts for each of these accounts could get exhausting, but creating a blog can make sharing your business much more simple. Simply write a blog that will grab customers’ attention, and then share it to your businesses social media pages by sharing the link. After that, customers click on the link and are sent directly to your new post! No need to constantly think of new photos or posts for each social media account you have.

  1. Connect with your customers on a more personal level

Your website is meant to inform customers and help them find out what your business is all about; what you’re selling, your service, contact information, etc. But it’s hard to get close to customers through your website alone. With the creation of a blog, there are countless ways you can develop a more personal relationship with your customers. Post blogs that are related to your products and services, but make some a little more fun! Remind customers of your off season services by connecting it to the upcoming holidays. Find a delicious recipe online that your customers will love to make with your fresh ingredients!

If you’re not as tech-savvy as others, don’t fret! Envision Marketing Group has created blogs for countless business websites, and we are here to help you! Give us a call to get started today!

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